01
Start-up companies

Just starting out

OK, so you're just starting out! Awesome. A new brand doesn't have to be expensive to develop properly. We can help you where you need it the most; whether it be a strategy, a web site, social channels or tactical low-costing digital marketing. We can help position your brand and products in front of the right markets to avoid overspending on reaching consumers or businesses for your products and services.

02
Companies needing a change

Mid-life Crisis

You've been around a few years, your sales are doing well, but the world is changing around you and you are in need of a new plan. We can help you on a number of levels. We can take a peak at your current brand position with a 360 brand overview and/or dive down into your web site, social media tactics or advertising and reset the strategic plan in step with today's most effective marketing techniques.

03
Companies experiencing large-scale growth

Growth Potential

When companies achieve success and teeter on the potential to grow exponentially, taking advantage of the momentum with a revisit of your mission, vision and values can lead to new goals and strategies. Let us help you with a Corporate 360 exercise that clarifies your brand, solidifies your 10-year plans, effects growth management in all departments and ensures you are in a position to scale up for success.

The things I’ve learned…

I have worked across many sectors and have been involved in all stages of company growth.  From start-ups, to emerging brands and companies experiencing exponential growth, I have been directly involved in leadership management, strategic planning across all departments, growth management, production, sales, marketing and manufacturing process.

Montreal Canadiens
Web Strategy
Peter Mansfield, Architect
Web Development / Web Strategy
Heliconia Production Inc.
Marketing Plan Dev / Social Media B2B / Web Development / Web Strategy
Jackson Kayak
Marketing Plan Dev / Social Media / Web Development / Web Strategy
Finest Values and Savings
Web Development / Web Strategy
Marketing Strategy

Helping you develop a modern marketing strategy for your stage in growth whether it be simple changes to your current plan or building new plan.

Design & Development

Designing logos, building web sites, creating ads, producing videos and more to help promote your products and services across all channels of marketing.

Digital Marketing

Delivering effective, accurately targeted digital campaigns across Facebook, Instagram, YouTube, Google and other key platforms.

Growth Management

Establishing your company's mission, vision and values, building a 10-year plan, setting annual and quarterly goals and building internal protocols to ensure success.

How I can help…

I am always looking for companies who have reached a peak in either their inhouse ability to move to the next level in their marketing or have found it too much of an investment to take the leap.  Bringing in help to develop the proper strategy and tactical plan is something every company can afford and should do.  There’s nothing like a 3rd pair of eyes on where you are and where you need to go as a brand… and nothing better if those eyes comes with a pair of hands to help you tactically move forwards.

Clients I have worked with…

In 4 decades of marketing work, I have delivered for a wide variety of sectors.  From start-ups, to Fortune 100 corporations, IT firms, advertising agencies, international sporting associations, artists, events, manufacturers as well as local tourism enterprises, municipalities and small businesses.  Kinda done it all…

Marketing Audits

Any companies hoping to get a quick scorecard and overview of how their current branding, marketing infrastructure, and practice looks like from a pair of experienced eyes, please let me know.  I am more than happy doing a quick audit to bring it all to clarity.

Brand 360

A full dive into your brand, consumer insights, product positioning and general art directorial analysis. The result will be a suggested route to improving your over all brand standing.

SWOT

A look deep into your brand's strength's and weaknesses in the market place and accompanying suggestions of opportunities along with the threats that are holding you back.

Infrastructure Analysis

We will go through your web site, social media profiles and all other channels you use to deliver your messages to the market to ensure you are prepped for marketing tactics.

Tactical Analysis

Running through all your ongoing and past campaigns will give us an idea of what has been or hasn't been working for you to get you to a solid tactical marketing program.

Testimonials

“I had the chance and pleasure to work with this human phenomenon. James is one of the rare people I worked with such energy and intensity. Result oriented, James is a people person who will regroup a team with his contagious “Joie de vivre” and motivation in order to achieve the expected results. There is no doubt in my mind, James can accomplish any challenge he takes ownership of.”

Eric Ducharme – Compuware Inc.

James has helped us form an entirely new digital focus to our business. Many thanks!

Dave Brown Founder, Ottawa's Finest Values Magazine

James has a strong technical knowledge as well as a deep understanding of many industries including engineering and construction. Great job.

Michael Collins Engineer

James has designed us an incredible web site by listening and understanding our needs perfectly!

Brendan Mark CEO, Heliconia Inc.
Strategic direction + -

Honeybee Software (IT)
Nomex Inc. (Web Development)
Domtar (Paper Industry)
Jean Coutu (Pharmaceutical)
Montreal Canadiens (Professional Sports)
World Kayak (Outdoor Non-Profit)
Jackson Kayak (Outdoor Brand)
Orion Coolers (Outdoor Brand)
Blue Sky Boatworks (Outdoor Brand)
Heliconia Inc. (TV Production)
Breathe Productions (Web Development)

Web Development + -

Nomex Inc. (Web Development)
Domtar (Paper Industry)
Jean Coutu (Pharmaceutical)
Montreal Canadiens (Professional Sports)
ACA Insurance (Insurance)
Heliconia Inc. (TV Production)
Breathe Productions (Web Development)
OnCourss (Web Development)
Peter Mansfield, Architect (Architecture)
Mississippi Mills (Municipality)
Job Central (IT)
Mississippi Mills Chamber of Commerce (Business Collective)
Cleland Jardine (Engineering)
Aqua Bound (Outdoor Brand)
World Kayak (Outdoor Non-Profit)
Whitewater Symposium (Outdoor Non-Profit)
Jackson Kayak (Outdoor Brand)

Our Awesome Blog

Feel free to return here for all the blog action.  If you have a subject you wish for me to write about, please let me know.

Look me up, give me a shout…

At this point we’re just chattin’ and the old adage that “no question is a stupid question” comes into play.  Send me a quick email and ask away…

… or simply let me know I’m hired 😉